Image Gallery: Bridgepointe Technologies Rebranding Event, Featuring AT&T, CenturyLink

The trusted IT strategist.

That’s how Bridgepointe Technologies wants you to view it and its partners. The master agency gathered partners, employees and suppliers in a two-day event in San Francisco in order to unveil its new branding.

The company dedicated Thursday, Feb. 8, to reintroducing its logo and mission. An outside consultant oversaw the overhaul, creating a modern brand that projects Bridgepointe as tech-savvy and unbiased. Steve Brazell, who led the rebranding, told partners that Bridgepointe wants to better present itself as a vendor-agnostic adviser that can credibly navigate customers through an endless list of technology choices.

But the event featured more than just Bridgepointe. AT&T Partner Solutions channel chief Zee Hussain made an appearance and recapped changes to the partner programs he oversees. CenturyLink co-channel chief John DeLozier spoke on Friday, Feb.9, about the company’s integration with Level 3 Communications.

Bridgepointe dedicated Friday’s proceedings to panels. A unified communications panel kicked the day off and preceded talks about cloud and SD-WAN.

Scroll through the gallery below to see the event highlights.