Channel Futures TV features video interviews with channel newsmakers in the headlines and at our events, the Channel Partners Conference & Expo and the MSP Summit.

Lenovo Builds Momentum in the Channel with Lenovo 360

Plus, Lenovo's director North America channel programs updates us on the Boost MSP program.

Craig Galbraith, Editorial Director

September 6, 2022

Lenovo is building its relationship with its channel partners through Lenovo 360. It’s a framework to engage with partners via people, programs and tools. The goal is to create the right experience for the company’s channel community.

Cassie Jeppson, director of North America channel programs at Lenovo, stopped by Channel Futures TV for a chat. She discusses Lenovo 360 and the company’s recently launched Boost program for MSPs. It all comes ahead of the MSP Summit and Channel Partners Leadership Summit, Sept. 13-16, in Orlando.

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Read more about:

MSPsVARs/SIsFall MSP Summit

About the Author

Craig Galbraith

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

See more from Craig Galbraith
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