TD Synnex Launches Data-Driven Tools to Increase Partner Sales

TD Synnex rolled out data-driven tools that provide MSPs, VARs and ISVs with information and insights to help them increase sales and profits around cloud, cybersecurity, AI, IoT, hyperscale infrastructure and other advanced solutions.

The Partner Health Fitness tool uses AI and data-based technologies to anonymously rank partners on the volume, portfolio mix, digital transformation growth and other factors that make up a high-growth solution. That information is aggregated into an average score based on the partners’ activity in the solution.

Partners who have conducted business in the NextGen or Advanced Solutions portfolio can access those scores through their TD Synnex dashboard to compare how their product mix and sales compare to others in similar regions. An example of the scoring format could be: The average partner scores 43 out of 100 on the NextGen score, covering high-growth technologies like cloud, security, IoT and data analytics.

TD Synnex’s Stacy Nethercoat

The features of the Partner Health and Fitness tool are something TD Synnex partners have been suggesting for years, said Stacy Nethercoat, the distributor’s executive vice president of advanced solutions.

“They want to know what other partners are doing that are making them successful and more profitable,” she said from the TD Synnex NexusDX conference in Salt Lake City, where the distributor is announcing the tool and other news. “They want to know what strategies they should be investing and divesting in. They want to know what’s working?”

Quicker Delivery of Specific Data

The TD Synnex sales and partner account teams have answered plenty of those types of questions in the past. Many of the answers, however, were based on anecdotal information, not hard numbers. That has changed.

“This is the age of data, and we have an enormous amount of it. Let’s put that to work using the most cutting-edge, modern tool sets available,” Nethercoat said. “Let’s answer the questions objectively for our partners.  That’s really the foundational purpose behind it.”

TD Synnex will eventually roll out the tool to other regions of the Americas and overseas. In the future, partners will be able to suggest other types of data they think will be helpful in building more competitive, in-demand solutions and accessing accurate numbers for use in client business reviews and sales calls.  The distributor is using its expanded data lake from the merger of Tech Data and Synnex, along with technologies like Microsoft’s Azure Databricks and Snowflake, to deliver those answers much faster than in the past.

TD Synnex’s Jeremiah Barnes

“It allows us to be more nimble in how our analysts can respond,” said Jeremiah Barnes, TD Synnex’s manager of business intelligence and analytics. “Previously, you’d have to go through this long process and months of development. Now we just change a few lines of code. It’s going to be more dynamic, so we’ll be much more receptive to partner feedback.”

Data-Driven Tools Help Identify Opportunities and Partners

Partners can also use the distributor’s data-driven tools to identify an opportunity and tap the expertise of other partners to leverage it. A VAR that’s strong in the hyperconverged data center space but not in hybrid cloud solutions could search TD Synnex’s new Partner Directory – which lists partners’ capabilities, specializations and certifications – to identify and team up with an MSP that is.

“We’re making it easy for partners to partners and take advantage of new opportunities,” Nethercoat said.