Angoss Launches Tools for Predictive Analytics and Strategy Development

Angoss Software Corp. (Booth 1242) introduces KnowledgeSTUDIO version 5.1, a powerful predictive analytics and data-mining workbench, and StrategyBUILDER 1.0, an add-on module for strategy development within telecom marketing departments.

KnowledgeSTUDIO 5.1 makes predictive analytics easy to use and accessible to marketing departments, by lowering the complexity, data access, performance and cost barriers associated with other tools, says Eric Apps, Angoss president.

Telecom marketers can use Angoss software to develop programs in areas such as revenue growth, loyalty (churn and retention strategies) and acquisition (bundling strategies). Using KnowledgeSTUDIO 5.1 allows marketing managers to utilize data from various resources including call centers and billing information to explore and discover which clients to target for marketing campaigns, leading to reduced operating costs and increased revenue through effective target marketing.

In todays market, telecom company players are aware that knowing the customer and market is essential to maintaining a competitive edge over competitors. KnowledgeSTUDIO 5.1 and StrategyBUILDER allow marketers to effectively utilize their data to effectively attract or retain consumers, says Apps.

Angoss delivers an array of new features with KnowledgeSTUDIO 5.1 to aid in data profiling, model analysis, predictive modeling and data-set scoring. Key new features include client server configuration in addition to standalone; extensive improvements and enhancements in data profiling; data preparation via a calculated columns expression editor; enhanced clustering and regression techniques; improved model validation techniques; support for compressed SAS files on import and Java and XML code generation; and, improved Microsoft office integration.

Marketing departments in companies of all sizes constantly are creating campaigns to attract or retain consumers.

Angoss StrategyBUILDER, an add-on module for KnowledgeSTUDIO 5.1, allows marketers to build campaign strategies based on their data in an easy application. Using StrategyBUILDER, marketers can build on their predictive modeling results by segmenting their market and applying actions to these segments based on calculated key performance indicators such as average spent per month.