CallTower Rolls Out Enhanced White-Label Reseller Program

Unified communications provider CallTower Wednesday unveiled a modernized and streamlined UCaaS white-label program for resellers.

This program includes a new white-label exclusive website and a newly established reseller administrative control portal. CallTower said it enhanced the program to “empower resellers further to own their brand and expand their scope.”

CallTower’s program allows white-label partners to sell enterprise-grade, native Skype for Business, Microsoft Teams, Cisco HCS, and/or CT Cloud Voice communications offerings through a vetted turn-key program.

CallTower’s Brad Nichols

“Over the past two years we have worked very hard to deliver a full-service, white-label program to our resellers, and today we are proud to announce that our program now fully empowers our resellers with all of the tools they need to be successful in today’s rapidly growing UCaaS marketplace,” said Brad Nichols, CallTower’s director of wholesale.

This summer, CallTower added a new billing-as-a-service (BaaS) platform for its white-label partners. The BaaS platform aims to make it easy for white-label partners to build orders and convert those orders into customers. Partners can build a predictable monthly recurring revenue base they own, and BaaS makes it easy for white-label partners to sell their brand of UC with a built-in quoting, billing, reporting and tax management platform, the company said.

“Our white-label program has become a game-changer under the guidance of … Brad Nichols,” said William Rubio, CallTower’s chief revenue officer. “We are thrilled to deliver our renovated white-label program with full enablement tools to resellers who want to deliver own brand.”