Case Study: LeadClick Media Calls on SimpleSignal for Salesforce to Enhance CRM

LeadClick Media Inc. is a pioneer of Internet marketing and online lead generation. Located in San Francisco and founded in 1998, LeadClick Media provides Web-based lead-generation services to the automotive, real estate and financial services industries. LeadClick Media invests several million dollars each quarter in online advertising, yielding significant growth to customers using its performance-based, cost per action marketing approach.

Business Challenge

LeadClick Media employs the salesforce.com customer relationship management (CRM) application to track customer information, advertising network contacts and publisher payouts. Seeking to increase the value of its Salesforce.com monthly investment and improve its customer service, LeadClick Media wanted to integrate its phone system with Salesforce.com.

“Our business is Internet marketing and Web-based lead generation; for us, relationships really matter,” said Michael Miller, sales director for LeadClick Media.

LeadClick Media sought telecom service providers that could seamlessly integrate a phone system with their Salesforce CRM. The company engaged several providers, including telco giant Verizon, but none of them could perform the integration. Some of the providers declared the integration could not be done cost-effectively.

Solution

SimpleSignal Inc., founded in 2004, and headquartered in Dana Point, Calif., with a national operations center in Denver, delivers innovative hosted VoIP and Trunking-based services to SMBs nationwide through direct sales and resellers.

SimpleSignal presented LeadClick Media with its SimpleSignal for Salesforce solution. SimpleSignal for Salesforce brings SimpleSignal’s advanced VoIP technology to the industry-leading Salesforce CRM application suite. With SimpleSignal for Salesforce, LeadClick Media can automatically capture and manage detailed logs of all calls from within Salesforce CRM to track interactions with customers. The integrated solution automatically opens a caller’s contact record in Salesforce when LeadClick Media receives an incoming call. LeadClick Media employees can answer calls, place callers on hold and transfer calls — all from within Salesforce. “We saw the value of integrating our calling features with our Salesforce CRM application for improved customer service some time ago, but only SimpleSignal was able to deliver this solution for us,” said Miller of LeadClick Media.

SimpleSignal’s integrated solution is supported by salesforce.com. “SimpleSignal for Salesforce offers customers an excellent CRM and IP voice communication solution delivered completely as a service,” said Clarence So, chief marketing officer, Salesforce.com. “LeadClick Media is an excellent example of a company using SaaS applications like Salesforce and SimpleSignal to run their business in the cloud.”

Business Result

LeadClick Media is realizing improved efficiency and better customer satisfaction with the SimpleSignal for Salesforce solution.

“Having a customer’s contact info appear on the computer screen when the customer calls us increases our efficiency and allows us to immediately focus on addressing the customer’s needs,” said Miller.

Using advanced VoIP functionality such as Simultaneous Ring and Remote Office, SimpleSignal for Salesforce enables LeadClick Media and other SMBs to access their information in Salesforce CRM and their calling features from any location — even from home offices or via mobile devices. A free trial of SimpleSignal for Salesforce is available to SMBs in North America. Go to http://simplesignal.com/salesforce_integration.php or call +1 866 434 4404.