Copper Conferencing Changes Its Name
The company wanted its moniker to reflect its expanding focus.
January 9, 2012
Copper Conferencing has changed its name.
The company, now dubbed Copper Services, made the switch as it widens its products portfolio.
The name change to Copper Services reflects the expanding focus of the company,” said Carolyn Bradfield, CEO of Copper Services. Conferencing has been the backbone of our business since we started in 2006 and will continue to be one of the core services we provide."
However, Copper has been branching out and wanted its name to reflect its evolution. For example, the company last year launched Conduct, an online event management tool for webinars, events and campaigns. It also debuted a marketing platform. And, this year, Copper will launch another online service that, among other things, will help customers earn money from webinars, videos and other content, Bradfield said.
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