CPaaS Sales Tips: Benefits, Ideal Customer, Partner Talking Points

Watch our video with sales tips and then see who made our list of top CPaaS companies in the channel.

Craig Galbraith, Editorial Director

January 30, 2023

Sales of communications platform as a service (CPaaS) is a growing opportunity for the channel partner community. Who is the target customer? What knowledge should you have when meeting with a prospect?

These are questions Channel Futures TV asked Brent Wilford, senior director of CX and unified communications at Avant, the tech services distributor.

It’s part of a new video series in conjunction with our Channel Futures 20 (CF20) lists that run every month. In those, we highlight 20 companies — some well-known players as well as up-and-comers — that are making a name for themselves in a particular technology. January is CPaaS month.

Check out our video on CPaaS sales with Wilford above; then, see who analysts we interviewed said should make our list of 20 top CPaaS providers.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Craig Galbraith or connect with him on LinkedIn.

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About the Author

Craig Galbraith

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

See more from Craig Galbraith

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