Intelisys Eyes CPaaS Opportunity for Partners

Intelisys sales leader Bob Farbak says communications platform as a service (CPaaS) is emerging as a growth market for partners.

Farbak says increasingly mature enterprise digital transformation efforts and increased demand for AI-fueled solutions have laid a ripe foundation for CPaaS.

"I think that's going to be the next wave of revenue," Farbak said in an interview with Channel Futures at Intelisys' AMP'd summit in Dallas this week.

Farbak's comments and the AI-focused summit occurred at a time when agents are seeking ways to monetize the rise of generative artificial intelligence (AI).

Many technology services distributors (TSDs) and technology advisors (agents) have concluded that they will monetize the AI phenomenon through contact center as a service (CCaaS) and customer experience (CX) platforms. Some, including Farbak, say AI-based security solutions are growing in use cases.

But the dark horse could be CPaaS, according to Farbak.

"Our CX growth is [strong] year over year. There's still a lot of opportunity there, but we've talked about going more digital with CPaaS," he said.

According to Channel Futures' sister research firm, Omdia, CPaaS is "a suite of technologies and services that enable developers and organizations to easily integrate communications into their customer-facing platforms across multiple use cases and vertical industries."

Farbak and two partners shared the challenges partners have traditionally faced selling CPaaS and how solutions may be emerging for those problems. Read their commentary in the five slides above.