Salesforce Vet to Lead LogMeIn Marketing, Says Partners Will Be 'Huge' Focus

Cloud marketing veteran Jamie Domenici has left Salesforce after more than 10 years to head up LogMeIn marketing.

Domenici is LogMeIn’s new chief marketing officer. She was Salesforce‘s global vice president of customer adoption, marketing and business development. She spent the last 10 years bringing cloud software to SMBs, leading all post-sales adoption and onboarding.

Bill Wagner, LogMeIn’s president and CEO, said Domenici will boost LogMeIn marketing efforts.

“Jamie is a passionate, out-of-the-box thinker and an established strategic leader with a proven track record of leading sophisticated, customer-centric, multichannel go-to-market teams to achieve great results at Salesforce for the past decade,” said Bill Wagner, LogMeIn‘s president and CEO. “With Jamie’s experience, we gain a strategic partner to drive the reimagined go-to-market evolution of our company, someone who also brings a deep understanding of customers and valuable leadership experience with cross-functional marketing and sales teams.”

During her decade at Salesforce, Domenici helped to transform business models and introduce new go-to-market motions. Prior to Salesforce, she led sales and marketing operations at Ingres and OSIsoft.

In a Q&A with Channel Partners, Domenici talks about why she wanted to head up LogMeIn marketing. She also talks about what she’ll be doing in the months ahead.

Channel Partners: Why did you want to leave your role at Salesforce to lead LogMeIn marketing?

LogMeIn’s Jamie Domenici

Jamie Domenici: It may have taken a pandemic, but what we learned in 2020 is that remote work can be beneficial to companies and employees. It can even create a working environment of happier, more productive people. I was excited by the opportunity to join LogMeIn, a company that empowers people and businesses to work from anywhere through its wide range of products. LogMeIn has been a pioneer in this space since it was founded. And it’s great to now be part of the team that is on the front lines of supporting businesses as they adopt remote-work practices.

I also appreciate how LogMeIn is leading by example in the remote-work revolution within its own employee base. Being forced to go remote has taught me that I actually really like working remotely and the time it allows me to spend with my family. I’m proud to call myself a fully remote employee here at LogMeIn.

CP: How will your previous experience come into play in this new role?

JD: I’ve spent much of my career bringing software to SMBs and really obsessing over the customer experience to ensure they got the support they needed to succeed. Given LogMeIn’s sweet spot with SMBs, I hope to bring valuable learnings and new ideas to our go-to-market efforts. LogMeIn is also at a really unique point in its growth path given the recent widespread adoption of remote work. Much like I saw Salesforce grow in my 10-plus years there, I look forward to bringing some of that experience to LogMeIn as we embark on LogMeIn’s next growth chapter.

CP: Will you be working with LogMeIn’s partners? How will your work impact them?

JD: LogMeIn’s partners are a huge focus area for me. We want to better enable people to work from anywhere. And in order to reach more people, we need the help and collaboration of our great channel partners. Making sure our partners have the tools they need to support their customers will be a top priority for me and my team.

CP: What’s at the top of your to-do list?

JD: LogMeIn has a large suite of products that range from …

… the GoTo products like GoToMeeting, GoToConnect and GoToWebinar, to remote support and access products like our namesake LogMeIn Pro and Central, to amazing password management tools like LastPass. Right now I’m getting to know the products, the way that each fits together to create a full suite of remote working tools, and how to stay hyper-focused on the customer’s needs as we market to the different personas.

CP: What will be the biggest challenges in your new role leading LogMeIn marketing?

JD: While LogMeIn has always focused on allowing people to work from anywhere, this is uncharted territory for most businesses. Before the pandemic, many organizations had a piece of the remote work puzzle, such as a video conferencing platform, but not all the tools to support a remote-centric workforce. I look forward to working with my team to further expand the awareness of LogMeIn as a company that can solve many of the most crucial remote-work needs.

CP: What do you hope to have accomplished a year from now?

JD: As we move in to 2021, business leaders need to shift their thinking from, “when will this pandemic be over” to “how do I support a permanent remote-centric workforce”? I will be successful if businesses view LogMeIn’s suite of work-from-anywhere tools as long-term solutions to better enable their workforce, and not just a short-term fix for a temporary problem. I hope that my team can continue to use LogMeIn’s wealth of knowledge and resources to show businesses that remote work should be a permanent part of our lives long after the pandemic is a thing of the past.