What Are You Selling? Telarus Partners Weigh in on Technology
How do you sell cybersecurity to an SMB? Is it cool to pursue UCaaS spiffs?
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Telarus agent partners are selling unified communications, contact center, cybersecurity and other emerging technology offerings as network prices bottom out.
Telarus executives shared data about partner growth during their Tuesday morning keynote at the Telarus Partner Summit. Total new sales bookings increased 34% last year. Moreover, the diversity of customer deals increased. In other words, agents are selling more types of technologies within a given client engagement. Whereas 90% partner sales five years ago came from network, 60% of sales currently come from advanced solutions.
Channel Futures sat down with several agents and MSPs to learn about the technologies their customers are demanding. Although many of them still sell network and view it as a foot-in-the-door for customers, they’ve leaned into advanced solutions. Many of them see UCaaS as their bread and butter. A growing group is positioning itself as a contact center expert. Still others are leaning heavily into cybersecurity.
Go through the 11 images above to see the technologies partners are selling.
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