WTG Marketplace Launch Just Around the Corner
Our revealing interview with WTG and AppDirect features a very interesting nugget for sales partners.
![WTG AppDirect CP Expo 2019 WTG AppDirect CP Expo 2019](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt1b565d2f7ddf93ec/65260a90ff01966ec2382b79/WTG-AppDirect-CP-Expo-2019.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
You don’t have to look hard to see evidence of the changing channel, with mergers and acquisitions being at the forefront of the evolution — and revolution.
Masters and distributors buying fellow masters and distis have led the way — look no farther than ScanSource buying Intelisys and Telarus buying CarrierSales, for a pair of examples.
AppDirect‘s acquisition of master agent WTG is a little different. The former bought the latter and merged it with NeoCloud, a North Carolina-based cloud service provider, creating a new unit called AppSmart in the process.
At the recently concluded Channel Partners Conference & Expo in Las Vegas, our James Anderson caught up with Dan Saks, AppDirect’s CEO, and Julie Dzubay, WTG’s vice president of sales operations, to learn about the long-lasting impact the deal will have on the channel and how partners stand poised to benefit.
They also discussed the launch of the WTG Marketplace, a major opportunity for partners coming in June.
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