AI Breakthroughs: Salesforce, Accenture, GoTo, Zoom, More

For this edition of AI Breakthroughs, we’re featuring new developments from Salesforce, Accenture, GoTo, Zoom and more.

This week, Salesforce held its AI Day to showcase, among other things, developments in preventing large-language models (LLMs) from holding onto personal identifiable information. This is a concern for a variety of industries, from financial and health care institutions to insurance companies. Read the snippet below to find out more about Salesforce’s recent achievements in artificial intelligence.

In other news, Accenture is investing $3 billion to bolster its AI capabilities. See our slideshow above to learn the details behind that investment.

If you didn’t catch our last edition of AI Breakthroughs, you can find it here.

AI Breakthroughs: Salesforce Announces AI Cloud

Salesforce this week announced AI Cloud, a suite of capabilities geared toward delivering trusted, open and real-time generative experiences across all applications and workflows. AI Cloud’s new Einstein GPT Trust Layer resolves concerns of risks associated with adopting generative AI. It enables customers to meet their enterprise data security and compliance demands, while offering them the benefits of generative AI. At the center of AI Cloud is Einstein, the world’s first AI for CRM, Salesforce said.

Einstein now powers more than 1 trillion predictions per week across Salesforce’s applications. With generative AI, Einstein helps make every company and employee more productive and efficient across sales, service, marketing and commerce, the company said.

AI Cloud will enable a range of options. For example, sales reps will quickly auto-generate personalized emails tailored to their customer’s needs, and service teams to auto-generate personalized agent chat replies and case summaries. Marketers can auto-generate personalized content to engage customers and prospects across email, mobile, web and advertising. Commerce teams can auto-generate insights and recommendations to deliver customized commerce experiences at every step of the buyer’s journey. Finally, developers can auto-generate code, predict potential bugs in code, and suggest fixes.

AI Cloud will help fill that trust gap with the new Einstein GPT Trust Layer. The Einstein GPT Trust Layer will help prevent large-language models (LLMs) from retaining sensitive customer data. This separation of sensitive data from the LLM will help customers maintain data governance controls while still leveraging the immense potential of generative AI. The Einstein GPT Trust Layer sets a new industry standard for secure generative AI for the enterprise.

Salesforce’s Marc Benioff

Marc Benioff, chair and CEO, Salesforce, said AI is reshaping the world and transforming business in ways never imagined.

“AI Cloud, built on the No. 1 CRM, is the fastest and easiest way for our customers to unleash the incredible power of AI, with trust at the center driven by our new Einstein GPT Trust Layer. AI Cloud will unlock incredible innovation, productivity, and efficiency for every company.”