AT&T: Partner Feedback Critical to Development of Distinct Channel Programs

It takes a village.

Allison Francis

January 4, 2022

Via three distinct partner programs, AT&T is able to work with a wide variety of partners. By listening to their feedback, the carrier says, its solution providers are more successful going to market.

AT&T received honors at November’s Channel Partners Conference & Expo as the winner in our PAC — carriers and cablecos category. This means they company got the most partners to sign up for the even using a unique online coupon code.

Our Allison Francis caught up with Brendan Rineer, associate VP/sales director, AT&T, for this CPTV interview at the event. Registration is open for the spring edition of Channel Partners, again co-located with the MSP Summit, April 11-14, in Las Vegas.

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About the Author

Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor’s degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.

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