HP Announces Partner Program Updates at First In-Person Event in 3 Years

HP AMPLIFY EXECUTIVE FORUM — HP Inc. is introducing a series of new partner benefits around collaboration, training and community engagement. The company announced the updates to the Amplify Partner Program at the vendor’s annual partner roadshow, HP Amplify Executive Forum, on Thursday.

The face-to-face event is HP’s first in three years. The roadshow opened in Palo Alto, California, and will follow with events in Dubai and Amsterdam next week.

“HP’s success relies heavily on the strength of our channel partners,” said Kobi Elbaz (pictured above), general manager of HP’s global channel organization. “Together with our partners we are well positioned to seize opportunities in existing and adjacent markets.”

Elbaz said the latest updates to HP Amplify reflect the firm’s commitment to the channel. HP partners drove more than $6 billion dollars in revenue growth over the past year.

The exec cited ongoing investment to deliver “insights, training, connection and engagement our partners need to better serve customers and drive growth.”

In addition to updating its HP Amplify Data Insights program, the company announced the global expansion of its Amplify Impact partner sustainability program. HP has also introduced a new partner training and engagement platform, HP Curiocity.

See the short slideshow above for more information on the updates.