HP Announces Partner Program Updates at First In-Person Event in 3 Years
For one, the IT giant is expanding its sustainability program globally; plus, a community engagement platform.
![Kobi Elbaz HP Amplify Exec Forum 2022 Kobi Elbaz HP Amplify Exec Forum 2022](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt5fe34f9dc2031b28/65241ab7bc83561035436ee6/Kobi-Elbaz-HP-Amplify-Exec-Forum-2022.jpg?width=700&auto=webp&quality=80&disable=upscale)
Launched nearly a year ago, HP Amplify Data Insights give partners access to data analytics aimed at influencing the customer buying journey. HP said it continues to collaborate closely with partners, equipping them with valuable research throughout the purchasing experience.
Acting on partner feedback, HP has expanded its customer-level insights available using advanced analytics. This, it said, results in “customer-ready, targeted opportunities for partners to immediately act upon.”
New automated tools are designed to integrate directly with partner sales systems. This simplifies the way data is collected and delivered to partners, the company said. They can then convert insights more easily into sales-drive actions.
Partners that leverage actionable intelligence experience faster growth versus those that don’t, said Kobi Elbaz, general manager of HP’s global channel organization.
“All the studies show that channel partners that put data-driven decisions in front of the customer first, increases conversion. Second, it increases customer satisfaction,” he said.
Ninety-eight percent of HP’s channel partners share data, creating more than 14 billion data points that are updated in the platform weekly.
HP reported $3.5 billion in new sales in 2021 where sustainability was a deciding factor.
The company says the HP Amplify Impact program offers partners the opportunity to realize the same competitive advantage.
Launched in early 2021, HP Amplify Impact focuses on sustainability, human rights and digital equity.
HP has now announced the global expansion of the program across all markets via a phased approach over the next two years. Ultimately, all partners (resellers, retail, and distribution partners) will have the opportunity to participate in the program.
HP also invited partners to enter its new annual HP Amplify Impact Awards, celebrating partners across five categories. These include the Amplify Impact Global Leader Award, Sustainability Business Award, Climate Action Award, Diversity, Equity & Inclusion Strategy Award and HP LIFE Award.
Winners will be announced at an awards ceremony in December 2022 and will have the opportunity to promote their award externally with badges and promotional material.
HP cited research that shows companies that offer comprehensive training programs have a 24% higher profit margin on average. Elsewhere, 60% of sales professionals say that collaborative selling has increased productivity by more than 25%.
In response to these trends and based on partner feedback, HP has developed a new platform, HP Curiocity. It will offer enhanced training, community engagement and rewards all in a single program.
Inspired by the open world concept and rewards system seen in gaming, HP Curiocity will roll out in phases starting later this year. According to HP, it will provide partner sales representatives with “access to this unique, collaborative community.”
It will include an HP University Virtual Campus – a one-stop shop for soft skills, product and solutions training. HP Community is a centralized platform to connect one on one, or participate in community discussions. Finally, there are rewards and recognition opportunities including promotions and contests.
HP cited research that shows companies that offer comprehensive training programs have a 24% higher profit margin on average. Elsewhere, 60% of sales professionals say that collaborative selling has increased productivity by more than 25%.
In response to these trends and based on partner feedback, HP has developed a new platform, HP Curiocity. It will offer enhanced training, community engagement and rewards all in a single program.
Inspired by the open world concept and rewards system seen in gaming, HP Curiocity will roll out in phases starting later this year. According to HP, it will provide partner sales representatives with “access to this unique, collaborative community.”
It will include an HP University Virtual Campus – a one-stop shop for soft skills, product and solutions training. HP Community is a centralized platform to connect one on one, or participate in community discussions. Finally, there are rewards and recognition opportunities including promotions and contests.
HP AMPLIFY EXECUTIVE FORUM — HP Inc. is introducing a series of new partner benefits around collaboration, training and community engagement. The company announced the updates to the Amplify Partner Program at the vendor’s annual partner roadshow, HP Amplify Executive Forum, on Thursday.
The face-to-face event is HP’s first in three years. The roadshow opened in Palo Alto, California, and will follow with events in Dubai and Amsterdam next week.
Here’s our most recent list of important channel-program changes you should know. |
“HP’s success relies heavily on the strength of our channel partners,” said Kobi Elbaz (pictured above), general manager of HP’s global channel organization. “Together with our partners we are well positioned to seize opportunities in existing and adjacent markets.”
Elbaz said the latest updates to HP Amplify reflect the firm’s commitment to the channel. HP partners drove more than $6 billion dollars in revenue growth over the past year.
The exec cited ongoing investment to deliver “insights, training, connection and engagement our partners need to better serve customers and drive growth.”
In addition to updating its HP Amplify Data Insights program, the company announced the global expansion of its Amplify Impact partner sustainability program. HP has also introduced a new partner training and engagement platform, HP Curiocity.
See the short slideshow above for more information on the updates.
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