Latest Program Updates: Launches from Kaseya, Microsoft, Mitel, Snowflake, More
We also have updates from Forescout, Veritas and more.
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The unified communications provider launched two new partner paths.
First, Mitel launched an agent-focused program called Amplify, which gives partners a dedicated account manager and resources that help them close deals quickly.
Second, Mitel unveiled a cloud-focused program called Velocity. Partners in this program use the MiCloud Connect Partner Managed model and take a deeper role in overseeing their customers’ cloud posture.
Take a look at Edward Gately’s story.
The Ingram Micro division revamped a go-to-market program that it provides for vendor partners.
The GTM Fast-Track gives partners a view of customer growth and consumption. As a result, they can better identify custoner demands and painpoints.
Learn a little more about CloudBlue’s announcement.
Forescout targeted “profitability and predictability” in its latest channel program update.
The device visibility and control provider changed its deal registration program in hopes of creating more predictable pricing. Forescout is also expanding its channel team.
Check out the story on Forescout to see the other changes.
Infinicept launched its Partner Network.
The payment facilitator solutions provider was seeking to give customers a more “agnostic approach” to payment processors. The program also allows partners to scale their businesses globally.
Edward Gately wrote about Infinicept and Nitro Software in the same story.
The enterprise data protection provider moved toward more predictable partner rewards.
Jeffrey Schwartz notes in his article that the updates “largely favor platinum partners and distributors.” However, Veritas executives said all partners will see an improved payment schedule.
Read more about Veritas.
Kaseya launched a program to provide financial assistance to MSPs hit by the recent ransomware attack.
Kaseya will directly support impact MSPs in a way that resembles the pandemic-focused Kaseya CARES initiative it launched in 2020.
“We will also be spending millions of dollars working with third-party consulting companies [and] our own professional services team, providing licenses, delays of payment and other means to address every one of you who have been down for the past several days and for the next several days,” CEO Fred Voccola said.
Edward Gately wrote about it in his coverage of Kaseya’s post-attack proceedings.
Cybereason, the endpoint security provider, is offering partners a wide variety of options in its new channel program.
The Defenders League program offers resale, MSSP, referral, incident response and technical integration models. The latest change draws clearer differences between Cybereason’s select, premiere and elite partner tiers. In addition, the vendor rolled out standard global price discounts for each tier and partner type.
See what else Cybereason’s vice president of channel and commercial sales said about the changes.
Microsoft is giving partners new rewards for cloud services.
The software giant bolstered its incentives for partners who build solutions for “industry clouds.” For now, those industries are retail, health care, manufacturing, financial services and nonprofit.
Nick Parker, Microsoft’s corporate VP for global partner solutions, said Microsoft will pair its partner incentives with “value-added elements” like workshops.
“We’re investing more in partners across the company than ever before,” Parker told partners at Microsoft Inspire.
See what else Parker said.
The machine learning operations provider made its partner program official.
Multiple high-profile vendors and professional services providers, including AWS and Accenture, have signed on to the program. Partners get reseller discounts, referral fees, API-based integrations, a “partner advocate,” training, support and joint marketing opportunities.
Get details on the program.
Nitro Software, which provides document productivity software, launched a new partner portal.
The portal update occurred amidst a larger program refresh, which gave partners deeper pricing discounts in an effort to incentivize them. The resellers and distributors that work with Nitro can also access marketing and sales support and enablement tools.
Read about Nitro’s program changes.
High Wire Networks, the wireless cable networking and electrical infrastructure solutions provider, formalized its systems integrator channel.
High Wire has worked with SIs for 15 years, but has built an official program to give partners ease of engagement and help them expand globally. David Hand, who earned a name for himself leading global SIs at Nortel, joined the company to build the new program.
Read more about High Wire.
The enterprise data integration software provider bolstered its partner portal, partnership structures and personnel resources.
HVR’s senior director of channels and partnerships said the company is growing at a fast clip. For that reason it is investing more in its strategic partnerships. HVR surveyed its top partners for feedback on the program revamp. Partners work with HVR in a resale or co-sale model.
Check out Edward Gately’s story.
Want to sell design and productivity software? Corel wants to get your attention.
The company revamped its partner program to offer partners more revenue streams and increase profitability.
The three-tier program gives partners flexible licensing options, joing marketing opportunities, and margin assurance for deal registration. It also does not require upfront commitment.
Read Corel’s press release.
MSPs, VARs and MSSPs can benefit from Cynerio‘s new partner program.
Cynerio, which provides health care IoT cybersecurity and asset management solutions, formally launched its progam. The program includes training, sales enablement and additional revenue opportunities like risk assessments and managed services.
The four-year-old company recently wrapped $30 million in series B funding and is looking to the channel for growth.
See Cynerio’s announcement.
MSPs, VARs and MSSPs can benefit from Cynerio‘s new partner program.
Cynerio, which provides health care IoT cybersecurity and asset management solutions, formally launched its progam. The program includes training, sales enablement and additional revenue opportunities like risk assessments and managed services.
The four-year-old company recently wrapped $30 million in series B funding and is looking to the channel for growth.
See Cynerio’s announcement.
A wide swath of technology companies updated or launched channel partner programs recently.
UCaaS, data protection, cybersecurity, IoT and network equipment — the companies updating their channel partner programs vary significantly. Consider that Corel, the design and productivity software provider, joined our list for the first time. But some of the ole timers are also on this list, including Microsoft.
Some companies expanded their programs to include more partner types. For example, Snowflake is adding data partners and SaaS application vendors, and Mitel added agent and CSP-specific tracks.
Each month we recap channel program updates that could impact or benefit you, the partner. Scroll through the images above to see the latest initiatives that vendors and distributors announced to help partners.
Did you miss our previous new programs recap? Check out the June edition.
Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn. |
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