LogMeIn Rebrands as GoTo, Includes New Partner Network

LogMeIn, the software company known for its remote-work technology, has rebranded as GoTo. It also has launched what it says is a simplified product portfolio with a single application and two flagship products.

One includes a new IT management and support product, GoTo Resolve. The other is a new experience for its UCaaS product, GoTo Connect. These products are united by a single application, administrative system and converging user experience.

The company has also introduced a new partner program for its growing ecosystem of partners around the world.

Bringing Together IT Management and Support

GoTo’s Mike Kohlsdorf

Mike Kohlsdorf is GoTo president and CEO.

“This announcement follows a yearlong internal company transformation with significant investment in innovation, unification, and global go-to-market efforts,” Kohlsdorf said.

Many providers in the space only solve for one point solution, he said. However, GoTo brings together IT management and support and communications in one application in a completely new and unique way. GoTo and the new portfolio better represent the company and its commitment to SMBs.

“We understand their particular challenges and have the focus and resources needed to address these pain points to better serve their dynamic working environments,” Kohlsdorf said.

The evolution comes from listening to its nearly 800,000 customers, more than 1 billion people joining meetings, classes or webinars, and a half-billion connections on the company’s remote access and support tools. Their lives and their businesses have been forever changed by the pandemic. In addition, the company said GoTo is committed to empowering SMB customers with flexible, affordable work tools. With a new partner program and upcoming global expansion, this launch builds on the company’s growth. This also includes its 99.9% uptime and experience with zero-trust security.

New, Unified IT Tool Portfolio

GoTo’s launch is more than a rebrand. The company announced a new application combining support and communications products with its IT management and support product, GoTo Resolve. Moreover, it combines with GoTo’s new flagship unified communications product, GoTo Connect. The two products link by a common application, unified admin system and converging user experiences. The company said it simplifies day-to-day operations for IT teams and delivers easy, trusted and intuitive experiences for end-users.

The application is for both support and communications products, including a shared modern, intuitive admin experience for both GoTo Connect and GoTo Resolve. It also features the ability to add integrations between support and communications such as ticketing and helpdesk experiences within GoTo Connect; adding phone access to the GoTo Resolve console; and automatically adding call notes to support tickets.

GoTo Resolve

The new all-in-one GoTo Resolve aims to simplify SMB IT management and support. It brings together functionality from GoTo’s remote access, management and support capabilities with new conversational ticketing and a support toolset.

Furthermore, GoTo Resolve’s zero-trust security architecture protects endpoints from cyber threats and supply chain vulnerabilities. Its zero-trust access controls takes a never trust, always verify approach. All sensitive actions – such as remote access and automation tasks – require a second, unique verification by anyone and everything.

GoTo Resolve is a premium service that the company says deploys in minutes. With a zero-cost option, GoTo aims to make zero-trust security attainable for businesses of any size.

GoTo Connect

GoTo Connect is a new UCaaS experience that brings together GoTo’s collaboration solutions in a new, secure unified application.

Available to all customers, it includes cloud telephony, meetings, messaging, training and contact center capabilities. Additional features and functionality include deep Facebook integrations for improved communications for customer-facing teams in their multichannel portfolios. Web chat widgets filter website visitor interactions directly into chat queues.

Finally, GoTo Connect’s phone, meeting and messaging solution now includes CCaaS capabilities built for SMBs. It provides flexibility that allows for single-day deployment.

Frost & Sullivan’s Elka Popova

Elka Popova is vice president of connected work at research firm Frost & Sullivan.

“The unified and simplified GoTo portfolio is well aligned with the way SMBs like to purchase and use the company’s products,” Popova said. “The harmonization of the company’s branding around the popular GoTo brand will also help better position the portfolio among organizations of all sizes evaluating options to modernize their communications, collaboration, and IT solutions.”

New Partner Network

The company also introduced its new GoTo Partner Network. It aims to empower GoTo’s growing ecosystem of partners with more ways to attract customers and increase revenue.

Current and new partners can benefit from additional investments in marketing, new integrations and support for multiple partner types, the company said. The program’s tiering model creates revenue opportunities for providing remote support, endpoint management, and UCaaS and CCaaS products to SMBs.

GoTo’s Patrick McCue

Patrick McCue is global vice president of channel sales at GoTo.

“Launching GoTo and the updated partner program resulted from us listening to our partners and what they were hearing in the buying environment,” McCue said. “Our advisory boards and partner survey allow us to have the feedback loops required to continue to enable our partner community and evolve our program.”

The company has received overwhelmingly positive feedback from partners so far, he added.

“The clarity of one GoTo brand is something our partners have championed for some time,” McCue noted.