New, Changing Partner Programs: Cisco, Lumen, Microsoft, VMware, More

Microsoft, VMware, Brightspeed and other technology vendors are announcing new initiatives with channel partners.

For partner firms, especially the small ones, even the smallest changes from their vendors can make all the difference. For some, a new compensation model or resource is a godsend. On the other hand, an arduous tiering structure or a stringent licensing model can present serious problems. As a result, channel program changes often move in cycles, with vendors collecting feedback from partners, making changes and then analyzing the program again.

In some cases, the changes come about as a result of an acquisition. Channel partners, for example, are watching the Kaseya-Datto and Broadcom-VMware acquisitions with bated breath to see how new policies will impact them. And last month, partners of both combined companies learned more about what the future will look like.

Our latest channel program update contains vendors from across the information technology and communications indirect sales channel.

Scroll through the 21 images above to see how suppliers are changing the way they engage with partners.

Check out our previous new programs roundup if you missed it.