On-Demand Webinar: Are You Experienced? How CX Matters in Today's Market

Today, 89% of companies in the overall economy say they compete primarily on the basis of customer experience they provide. They have good reason for doing so. The quality of CX often determines whether clients stick with or ditch a brand. In the channel, firms are jockeying to leverage today’s emerging CX tools, integrated touchpoints and customer support mechanisms to provide a positive journey for their clients.

Join this Channel Partners webinar for the latest CompTIA research that explores how today’s channel companies are upping their CX game, from business development and sales efforts to onboarding and ongoing support.

Watch it on demand now.

Speakers

Carolyn April

Carolyn April, director of industry analysis for CompTIA, joined the organization in April 2010 as director of industry analysis after serving as editor for Channel Insider, a publication focused on news, information and resources for IT resellers and system integrators. Prior to that, April was a principal analyst for the Institute for the Partner Education & Development (IPED) and served as executive editor of VARBusiness, an award-winning IT channel print and online publication, and Redmond Magazine, which covers Microsoft technologies and the Microsoft user ecosystem. She also worked in editorial positions for InfoWorld and for daily and weekly newspapers in Massachusetts.

Brian Gilman

Brian Gilman is the vice president of product marketing at Vonage. In this role, he is responsible for the go-to-market vision and strategy for the Vonage Business portfolio. Spending more than a decade building solutions-based marketing functions, Gilman has a proven record of success in developing and implementing strategic B2B marketing plans and engaging in high-touch sales activities within the communications and collaboration markets. Prior to his tenure at Vonage, he held leadership positions with leading telecom, contact center and collaboration providers, including Avaya, Dimension Data, Polycom and Vidyo. In addition to his marketing experience, Gilman has also produced more than 1,000 pages of telecom research that has been highlighted by the US Internet Council, Business 2.0 and Exploration and Production- Oil and Gas Review. He holds a bachelor’s degree in economics from the University of North Carolina at Chapel Hill.

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