Q4 Disti, TSD Roundup: TD Synnex, AppSmart, ScanSource-Intelisys, TBI, More
The macroeconomic downturn doesn't seem to be negatively impacting the TSD/disti communities in the way it's hitting vendors.
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TBI deepened its line card with a popular SD-WAN, network services and SASE provider.
Aryaka Networks announced a partnership with the Chicago-based technology services distributor. That gives Aryaka a relationship with a new set of agent sellers, while those partners can deliver Aryaka’s unified secure access service edge offering.
TBI expanded its portfolio in a big way last fall, adding Ntirety and several other providers.
Get details on the two companies.
The majority of TD Synnex resellers anticipate growth in 2023.
The sentiment came from a companywide survey of partners. It revealed that 70% of resellers will turn to the TD Synnex ecosystem more than ever.
CEO Rich Hume shared his optimism at the TD Synnex CommunitySolv North American conference.
Other updates from TD Synnex include going into the public sector with Google Cloud and deepening its Dell support.
Claudia Adrien covered Hume’s CommunitySolv comments.
ScanSource‘s efforts to get its hardware reseller audience to adopt the cloud-based agent model was the subject of much discussion late last year.
The annual Channel Connect event, traditionally a fixture of the Intelisys community, for the first time brought together partners from both the legacy Intelisys and ScanSource ecosystems. And both sides heard the case for them to adopt the other side’s sales portfolio. For the VAR side, that means selling more cloud communications to supplement falling on-prem hardware communication sales. For the agent/Intelisys side, that means embracing hardware in order to truly be a one-stop shop for customers.
Read about how partners are responding to ScanSource’s call.
The distribution giant announced its collaboration with T-Mobile around 5G and other mobility projects.
The companies said they will educate the market more about 5G and connectivity, and will be “simplifying the sales cycle” for partners selling 5G solutions.
For Ingram, the partnership brings an opportunity for existing Ingram partners to pair their skill sets in data center and cloud with T-Mobile’s mobility offerings.
Read Ingram’s press release for more information.
Bridgepointe, which doesn’t strictly identify as a distributor but does engage in some direct supplier relationships, deepened its services set in a big way last quarter.
The San Mateo, California-based IT strategy firm announced multiple acquisitions between October and December. The first was Canon Group, whose professional services set forms the basis of Bridgepointe’s new life cycle management division. Next, it purchased Texas-based consultancy RealCom Solution.
Most recently Bridgepointe bought the CCaaS- and CX-focused consultancy and services firm PPT Solutions.
Read about the Canon, RealCom and PPT acquisitions.
Arrow Electronics deepened its portfolio by expanding its partnership with Sophos.
Arrow’s ArrowSphere cloud delivery and management platform now features Sophos’ offering in the United Kingdom, France and Austria. The companies had already been partnering with one another, but they have added those three countries.
Check out Edward Gately’s article on the matter.
AppSmart, the B2B commerce platform of AppDirect will be taking on more of its parent company’s branding.
AppDirect announced that AppSmart would begin to leverage AppDirect’s URL and branding at some point in 2023. A partner said the unification represents the official merger between AppDirect’s software suite and the telecommunications/TSD suite of AppSmart.
Read about the upcoming brand changes.
No, Cisco isn’t a distributor, but as a hugely strategic partner for many of the world’s distributors, its partner awards reveal a great deal about the state of the industry.
Cisco in November revealed its partners of the year. Ingram Micro took home Distributor of the Year.
It’s worth noting that Ingram also won AWS’ North American Distributor of the Year award.
See the Cisco award-winners.
English distributor Exertis started giving bonus payments to lower level employees hit hardest by the rising cost of living.
Employees making fewer than £30,000 a year (about $37,000 in USD) will receive a bonus, according to Exertis. Other resources Exertis touted include a health cash plan and loyalty schemes.
Christine Horton covered Exertis in her explanation of how U.K. companies are addressing cost-of-living increases.
Influential individuals at leading tech services distributors earned recognition last month.
Channel Futures unveiled its Top Distribution Channel Leaders for 2022, featuring executives who have driven business and cultural changes with partners as as well as within their own companies. The list featured names from the national TSDs, as well as smaller hybrid players and even folks from the largest two IT distributors.
Check out the list of leaders.
Influential individuals at leading tech services distributors earned recognition last month.
Channel Futures unveiled its Top Distribution Channel Leaders for 2022, featuring executives who have driven business and cultural changes with partners as as well as within their own companies. The list featured names from the national TSDs, as well as smaller hybrid players and even folks from the largest two IT distributors.
Check out the list of leaders.
Tech distribution companies are making moves in the face of industry consolidation, a macroeconomic downturn and major growth opportunities.
Distribution, which serves as a bridge of sorts between vendors and selling partners, represents a bellwether for where the larger industry is moving. As a result, if leaders at distis and TSDs are correct in their public claims, the indirect business technology sales channel is moving in a positive direction. Take for instance TD Synnex‘s Rich Hume, who told partners that although investors have many questions about the recession, he sees more opportunity than ever.
And investor sentiment would seem to line up with Hume’s confidence. A Channel Futures analysis of publicly traded channel businesses – including Ingram, CDW and ScanSource – showed that channel stocks have largely rebounded from the selloff that impacted tech companies and the larger market hard in the early fall.
Our Q4 distribution update, covering news from October-December 2022, features leading players in the tech space. For example, Ingram Micro teamed up with T-Mobile in a fun 5G convergence play. And U.K. distributor Exertis detailed its initiative to help employees handle cost-of-living increases.
It’s all here in the Q4 tech distribution roundup. Scroll through the 10 slides above to see key updates.
In addition, check out the Q3 roundup, featuring, Telarus, Avant and Westcon-Comstor.
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