Samsung Refreshes Smartphone Lineup with Galaxy S23 Series, Updates Laptops
Samsung launches new premium smartphones despite record decline in shipments last year.
February 2, 2023
![Samsung Unpacked Feature Samsung Unpacked Feature](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt26ba522d02e085f6/652407b1c58f1479da31a979/Samsung-Unpacked-Feature.jpg?width=700&auto=webp&quality=80&disable=upscale)
Samsung
The Galaxy Book3 Ultra is Samsung’s new high-end laptop, will be available with an Intel 13th Gen i7 or i9 processor with 16 Gb or 32Gb of RAM. The Ultra also is available with an NVIDIA RTX Geforce 4070 GPU. It’s Samsung’s first Galaxy Book with a 16-inch Dynamic AMOLED 3K (2880×1800) display, a new 16×10 screen ratio, and a 120 Hz refresh rate. It has a 76Wh battery and a 100-watt USB charging adapter.
Starting list price: $2,400
Samsung’s new Galaxy Book3 Pro 360 has a 16-inch 16:10 ratio, Dynamic AMOLED 2x 3K (2880×1800) display and is available with a 5G network option. Powered by Intel’s 13th Gen Core i5 or i7 processors, its touchscreen display comes with Samsung’s S Pen. It is available with 8Gb, 16Gb or 32Gb of RAM.
Starting list price: $1,900
Samsung is offering the Galaxy Book3 Pro in two sizes. The smaller option has a 14-inch display weighing 2.58 lbs. The larger version has a 16-inch display weighing 3.4 lbs. Both have Dynamic AMOLED 2X 3K (2880×1800) and are available with Intel 13th Gen Core i5 or i7 processors and 8Gb, 16Gb or 32 GB of RAM.
Starting list price: $1,500
Samsung’s highest-end phone, the 6.8-inch Galaxy S23 Ultra, has four cameras, including one with a 200 MP sensor. It supports wider angle 8K video recording at 30 frames per second, has an improved image stabler and has what Samsung calls “object-based AI” which analyzes details in each frame. The Galaxy S23 Ultra has a larger 5,000nAh battery and is available with up to 12Gb of RAM and 1Tb of storage.
Starting list price: $1,200
The mid-range Galaxy S23+ has a 6.6-inch screen with three cameras, including one with a 50 MP sensor. Like all three cameras, it is powered by Snapdragon® 8 Gen 2 Mobile Platform for Galaxy.
Starting list price: $1,000
The entry Galaxy S23 is smaller and the least expensive, but most of the specs offered in the Galaxy 23+, except the former’s base model, come with 128Gb, and the latter has 256Gb.
Starting list price: $800
The entry Galaxy S23 is smaller and the least expensive, but most of the specs offered in the Galaxy 23+, except the former’s base model, come with 128Gb, and the latter has 256Gb.
Starting list price: $800
Despite declining demand for smartphones, Samsung has unveiled the annual upgrade of its flagship premium offering, the Samsung Galaxy S23. The company also introduced the third generation of its Galaxy Book laptops on Wednesday at its semiannual Samsung Unpacked event.
The new products will start shipping Feb. 17. Samsung hopes that the enhanced cameras, AI and storage in its latest Galaxy phones will stimulate customer upgrades.
However, Samsung and other smartphone providers face an uphill battle. According to a report released on Tuesday by Canalys, smartphone shipments in 2022 totaled 1.2 billion units, a 12% decline. Canalys said that’s the worst decline in 10 years. The peak fourth quarter was especially alarming, with shipments falling 18%.
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Still the global market leader, Samsung, saw a 17% decline in growth this past year, shipping 58.3 million units. Apple, which is No. 2 in shipments, saw an 11% decline but gained a point in market share.
Tough Year Ahead?
Canalys research analyst Le Xuan Chiew warned that 2023 will remain a challenging year for the smartphone industry.
Canalys’ Le Xuan Chiew
“The road to recovery for the smartphone market is clouded with uncertainties,” Chiew noted. “Vendors and channels will watch the market dynamic closely and take a cautious approach. The popular brands will investigate ways of driving demand through their established IoT ecosystems, differentiated high-end offerings and effective channel and promotional strategies.”
Samsung’s new models include the base Galaxy S23, the Galaxy S23+ and the Galaxy S23 Ultra. The new Samsung Galaxy Book3 series consists of the Galaxy Book 3 Ultra, Book3 Pro 360 and the Book3 Pro. All three are powered by Intel’s new 13th Gen core processor.
The slideshow above breaks down each new phone and laptop with specs, images and pricing.
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