TBI, Avaya, Avant Lead List of New, Changing Channel Programs

More and more vendors are making the channel a bigger part of their strategy.

In the case of HP, the company gave its partners deeper access to crucial customers last month. Other organizations, like HTG 360 and Alert Logic, turned to new master-agent partners in hope of increasing their sales force. And Avaya is expanding a distribution partnership to increase its market presence globally.

Masters, too, such as Sandler Partners, Avant and TBI, made significant moves last month that impact partners.

Most companies closed up shop the last week of the year and brought news to a halt, but that didn’t stop us from filling up the recap below with 12 of the biggest new and changing channel programs from December 2018.

If you missed the previous channel changes gallery, check it out here.