Colombia Offers Growing Channel Partner Opportunity

The IT software and services industry is growing in Colombia.

Craig Galbraith, Editorial Director

April 26, 2022

For partners who haven’t dabbled in international sales, there’s an opportunity in Colombia you might not have considered.

Just a two-and-a-half hour flight from Miami, Colombia offers a burgeoning IT software and services market. ProColombia, the government agency that represents foreign investment in Colombia, was a sponsor and exhibitor at the recent CP Expo.

We caught up with Ricardo Pedroza, executive director, U.S., ProColombia, for a recap of the Channel Partners Conference & Expo and to talk about the opportunity for partners in Colombia.

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About the Author

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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