Splunk .Conf23: Splunk, Microsoft Partner for Security, Observability
Digital resilience is the prevailing theme at .Conf23.
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Christian Smith, Splunk‘s chief revenue officer, said due to macroeconomics, every customer he talks to is analyzing every dollar “as if it’s their last.”
“And they are looking at everybody in this room [partners] to validate their decisions,” he said at Splunk .Conf23 in Las Vegas.
There’s a “huge” market opportunity for Splunk and its partners, with a total addressable market (TAM) of $116 billion, Smith said. That includes $65 billion in observability, $25 billion in security and $26 billion in platform.
Splunk is refocusing on use-case selling, greater resilience and localizing its approach with partners, he said.
Splunk’s Gary Steele told partners that “we need to focus on great outcomes for customers.” He became Splunk’s CEO 15 months ago.
Steele said he’s spent a lot of time with customers, “understanding the value we deliver … and how we can improve.”
“Amazing things get accomplished each day with Splunk,” he said. “It drives opportunity for you.”
.Conf23 will provide partners with a “fresh look at Splunk,” Steele said. He also said Splunk is a new company, not the Splunk of years past.
Splunk is providing better solutions for customers, but it can’t do that without partners, he said.
Splunk is investing heavily on the AI side and partners can be a conduit to that, Steele said. AI provides a “tremendous” opportunity to drive great customer outcomes.
Splunk’s Gretchen O’Hara said digital resilience is the prevailing theme at .Conf23.
“Digital resilience is the central challenge to be addressed at .Conf23,” she said. “Splunk leaders, partners and customers will highlight the role unified observability and security play as organizations face new threats, increasing complexity of their environments and greater volumes of data.”
Splunk is celebrating 20 years of helping organizations around the world keep their digital systems secure and reliable, O’Hara said.
At .Conf23, Splunk is sharing new opportunities for partners to work with the company, O’Hara said.
“We will showcase how our partners help customers transform their organizations, foster relationships and celebrate joint success that inspires innovation and helps customers solve day-to-day challenges to achieve their business outcomes,” she said.
Splunk introduced several Partnerverse program updates to simplify its partner experience, boost customer outcomes and drive partner revenue acceleration.
“These program updates will accelerate the Partnerverse journey toward our goals of simplicity, predictability, transparency and adaptability,” O’Hara said. “The program provides a universal, singular application process and prescribed journey based on how a partner chooses to go to market with Splunk. Partnerverse enhancements include a Partnerverse progression paths tool to simplify the partner journey, fully remote continuing education courses, transparent and prescriptive guidance on certifications and courses, a modified Splunk cloud rebate for Partnerverse partners, and an extended transition date for Partner+ to Partnerverse from Aug. 15, 2023, to Jan. 31, 2024.”
Splunk has experienced “impressive” growth over the last year and in its partner community, O’Hara said.
“Our partners — a 2,800-strong community — are a vital piece of this growth by serving as technology leaders and problem solvers for our varied scope of customers,” she said. “Partner contributions continue to play an important role in Splunk’s growth.”
O’Hara said partners’ successes are important to Splunk and “we want them to feel supported through our partner-first culture.”
“Together with our partners, Splunk is dedicated to meeting customers where they are across on-premises, multicloud and hybrid cloud environments,” she said. “We want our partners to know that Splunk is committed to making our partners successful and profitable as we serve our joint customers so they can achieve their desired business outcomes.”
Also at .Conf23, Splunk announced Splunk Edge Hub, a new solution that simplifies the ingestion and analysis of data generated by sensors, IoT devices and industrial equipment.
Splunk Edge Hub provides more complete visibility across IT and OT environments by streaming previously hard to access data directly into the Splunk platform. Supported by Splunk partner solutions and optimized to work with the Splunk platform’s predictive analytics, Splunk Edge Hub enables advanced monitoring, investigation and response to help organizations drive digital resilience across their systems.
“The only way to truly improve resilience is to be able to see everything going on within your organization,” said Tom Casey, Splunk’s general manager of products and technology. “Edge Hub is breaking down barriers and providing access to data that has historically been difficult to extract and integrate, to empower our customers with a level of visibility they have never had before. Our partners can use Edge Hub to build even more solutions across a multitude of industries that are tailor-made to their needs.”
Also at .Conf23, Splunk announced Splunk Edge Hub, a new solution that simplifies the ingestion and analysis of data generated by sensors, IoT devices and industrial equipment.
Splunk Edge Hub provides more complete visibility across IT and OT environments by streaming previously hard to access data directly into the Splunk platform. Supported by Splunk partner solutions and optimized to work with the Splunk platform’s predictive analytics, Splunk Edge Hub enables advanced monitoring, investigation and response to help organizations drive digital resilience across their systems.
“The only way to truly improve resilience is to be able to see everything going on within your organization,” said Tom Casey, Splunk’s general manager of products and technology. “Edge Hub is breaking down barriers and providing access to data that has historically been difficult to extract and integrate, to empower our customers with a level of visibility they have never had before. Our partners can use Edge Hub to build even more solutions across a multitude of industries that are tailor-made to their needs.”
SPLUNK .CONF23 — Splunk .Conf23 kicked off Monday with the unveiling of a new partnership to build Splunk’s enterprise security and observability offerings on Microsoft Azure.
Additionally, for the first time, Splunk solutions will be available for purchase on the Microsoft Azure Marketplace. The new Splunk-Microsoft partnership was announced during the Global Partner Summit (GPS) at Splunk .Conf23 in Las Vegas.
Within this agreement, Microsoft will collaborate with Splunk to develop a differentiated product offering by leveraging Microsoft Azure for Splunk’s cloud products. This approach will enable joint customers to innovate, migrate, modernize and grow environments with end-to-end cloud and hybrid visibility.
Splunk .Conf23: Advanced Digital Resilience
“Splunk and Microsoft’s strategic partnership will provide our joint customers and partners with advanced digital resilience to help them remain secure and up and running at every step of their cloud journey,” said Gary Steele (pictured above), Splunk’s president and CEO. “Splunk delivers mission-critical solutions to meet customers where they are, and we are dedicated to bringing together the best-in-class security, observability and platform solutions, all powered by Splunk artificial intelligence (AI). We are pleased to offer organizations flexible deployment options as part of our truly hybrid approach. We think it will deliver a high-value relationship for every one of you.”
Splunk customers that are leveraging Microsoft Azure can now deploy Splunk as part of their cloud strategy. Thousands of joint global customers will be able to buy Splunk Enterprise, Splunk Enterprise Security (ES) and Splunk IT Service Intelligence (ITSI) through the Azure marketplace. These solutions are available in the United States immediately and should be available globally next month.
Making It Easier for Partners to Work with Splunk
Gretchen O’Hara, Splunk’s vice president of worldwide channels and alliances, said the launch of Splunk on the Azure marketplace makes “absolute sense” to make sure that availability is there for partners. This is part of an ongoing effort to ensure that it’s easier for partners to work with Splunk.
O’Hara said she’s gathered feedback from partners globally, and Splunk is focused on “taking that feedback to heart and turning it into action.”
“This is all about building a partner-first culture at Splunk in three ways: simplifying the partner experience; delivering market-leading solutions and leveraging the power of joint selling,” she said.
More than 86% of deals involving Splunk solutions include partners, O’Hara said. In addition, Splunk’s MSP business is continuing to grow. Every $1 of Splunk sold generates $7 in services revenue for partners.
“Partnering with Splunk gives you an incredible opportunity to grow business and succeed,” she said. “There’s never been a better time to partner with Splunk. We want to keep going and keep the momentum, and we’re not stopping here.”
Scroll through our slideshow above for more from Splunk .Conf23.
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