Cloud Telephony: Infratel Offers MightyCall Platform

Cloud service providers may have a new telephony platform to provide their customers with virtual phone services. Infratel‘s MightyCall virtual telephony platform was designed with service providers and web hosters in mind.

The platform was designed to for out-of-the-box integration with Parallels Automation and offers a public API for third-party billing and provisioning systems. Two services are offered: MightyCall Receptionist, which offers professional phone presence to “uplevel business image and keep SMBs connected even when mobile,” according to the website; and MightyCall ClickConnect, an in-browser calling service useful for website builders, shared web-hosting and e-commerce sites.

The real story for the channel, however, is in having a ready-to-go telephony platform that can be spun up and offered to customers. It’s meant to be simple to deploy and use, and partners can offer multiple telephony services through a single integration.

“With MightyCall, we allow our partners to have complete control over how they offer one or more of our applications to their end users, allowing them to build on top of their core bundles through a single integration process,” said Bryan Goode, Infratel’s CEO, in a prepared statement.

AMI Research expects big opportunities in the cloud for the channel. According to the company’s research, SMBs will be spending $34 billion in cloud services by the end of the calendar year. Approximately 46 percent of that revenue will go through cloud services providers. It’s unknown exactly how much of that market opportunity will be related to voice telephony services, but the numbers only can be looking up as more companies turn to the cloud for various services, including their voice-over-IP services.

Infratel is positioning MightyCall as a strong play for cloud services providers — perhaps not as their primary revenue source but as a secondary source of revenue. Instead, Infratel is aiming to help cloud services providers work to be one-stop shops with long-term, multiproduct relationships.