Google Cloud, SADA, Ensono on Segmentation, Margin, More

Cloud computing represents arguably the greatest business enabler in modern memory. Because of its impact and importance, Channel Futures held its first-ever, closed-door Cloud Roundtable at the recent Channel Partners Conference & Expo. We invited a number of participants and were honored to host managed service providers AllCloud, Ensono and SADA, as well as Google Cloud.

We’ve already published two other slideshows on different discussions that took place at the 2021 Cloud Roundtable. This final installment features more stream-of-consciousness conversations that happened as participants took inspiration from one another. Here we cover critical changes happening for end-user organizations as well as for the channel (including compensation). The cloud upends a lot of the old ways partners do business; participants didn’t shy away from being vocal about that.

Click through the slideshow above to find out what they had to say.