Jeff Kratz, Ruba Borno on Generative AI, More News for AWS Partners

Things are hopping right now for Amazon Web Services (AWS) partners.

For starters, the company this week is holding its annual Public Sector Summit in Washington, D.C. Channel Futures spoke earlier this week with Jeff Kratz, vice president of worldwide public sector channels, for the latest news coming out of the event. We highlight some of the most partner-impacting announcements and Kratz’s thoughts on those developments. Before we dive in, let’s just say Kratz is hyped about the state of the public sector partner market.

AWS’ Jeff Kratz

“We’re seeing continual demand for our partners to bring their innovation, technical expertise and support services leveraging the AWS platform to solve some of the hardest challenges out there, and to do it quickly,” he told Channel Futures. There is, he added, “a high energy level that is inspiring.”

What he means by that is, post-COVID-19, the expectations around “going global in minutes, doing more with less,” have not waned. In fact, they’ve only sped up, Kratz said, and AWS partners are responding, thanks in large part to the company’s efforts.

“We’re helping them continue to optimize the platforms and cost structure so they can be profitable, recognizing that in regulated industries, no one size fits all,” Kratz said. “And that’s just part of the partner journey.”

Kratz addresses more AWS partner developments in the slideshow above.

AWS’ Ruba Borno

And then we bring in Ruba Borno, vice president of worldwide channels and alliances at AWS. Channel Futures sat down with Borno in May to learn more about what she and her team have in store for AWS partners. Hint: Lest you think we’d overlook the industry’s hottest topic – generative AI – with either Kratz or Borno, think again.

We cover a lot more, of course, as well. In fact, rather than talking more about what you’ll read on AWS partners, AI and more, we recommend clicking the image above to start your journey.