RackWare Lauches Second Generation of RMM Software

RackWare may not be a commonly known name, but the cloud infrastructure provider is looking to change that. The company is launching the second generation of its RackWare Management Module (RMM).

Designed to help users economically build and leverage public, private and hybrid cloud environments without the need of additional application or operational changes, RMM 2.0 is being released with three key new features — a high degree of automation for auto-parking, auto-scaling and cloud bursting; onboarding that allows customers to take existing applications into the cloud without necessary code rewrites; and disaster recovery in the cloud.

“We’re all about delivering on-demand computing for the enterprise cloud,” said Todd Matters, founder and vice president of Engineering, during an interview with Talkin’ Cloud.

As Matters noted, RackWare has been in stealth mode since it launched three years ago. Its product launched in 2010, and the company started garnering customers in 2011. Still, it has been somewhat quiet until now. With the new release of RMM, the company is ready to discuss its product in more detail and expand its customer base. One of the ways it’s going to market is through the channel, with a few partners already on board.

Designed to be cloud- and hypervisor-agnostic, RackWare is trying to provide low-cost, on-demand computing for its customers.

“It’s important that there’s no vendor lock-in here. That’s very appealing to enterprise customers,” Matters said.

To date, RackWare has six customers using its RMM 2.0 for meeting web applications processing requirements at peak performance, expand and contract available resources for applications based on RackWare’s load indicators, use resources in data centers for bursting into the cloud when needed, and “cloudifying” applications and environments.

The company doesn’t play in the SMB space at this point, choosing instead to focus on enterprise customers and their needs within public, private and hybrid cloud environments. That’s not to say there won’t be future opportunities for the company and its channel partners in small- and medium-sized markets, though. For now, though, RackWare is going to market in part direct to enterprises and in part through cloud services providers.