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CX effect acquisition by Avant: key reasons![](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt0477e90db641fe56/66bb7dbd71dca9779350231c/m&a_blocks.jpg?width=700&auto=webp&quality=80&disable=upscale)
Channel Business![](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt0477e90db641fe56/66bb7dbd71dca9779350231c/m&a_blocks.jpg?width=700&auto=webp&quality=80&disable=upscale)
Why Avant Bought CX Effect: Lead Gen, Product Expansion Key ReasonsWhy Avant Bought CX Effect: Lead Gen, Product Expansion Key Reasons
Tech services distributors aren't known for handing out customer leads to channel partners. CX Effect is the exception.