Ingram's CloudBlue Revamps Go-to-Market Program, Adds Customer Insights

Ingram Micro’s CloudBlue revamped its program that helps vendor partners move their products to market faster.

CloudBlue updated the Go-To-Market (GTM) Fast-Track program to include virtual showrooms. In addition, program members can view insight on customer growth and consumption. As a result, CloudBlue executives say the changes can help global solution providers get to market up to 50% faster.

CloudBlue senior vice president Tarik Faouzi said the new customer insights will go a long way.

CloudBlue’s Tarik Faouzi

“Who is your ideal customer? When are they buying? What are they buying? These are core questions that have been difficult to answer in the past,” Faouzi said. “Today, I am pleased to announce that our program offers these important insights and more at the click of a button. Our GTM Fast-Track program is now even better designed to empower vendors to overcome challenges and build the broadest possible network of partners. We look forward to working with these companies to grow their capabilities to build sustainable and scalable businesses.”

The program has added 13 new vendor partners: Acronis, AvePoint, Confiva, ContractZen, CWS, Cypherdog, Fractalia, FreshBooks, Hostopia, Netsweeper, Odix, Rushfiles and TeamViewer.

The Program

According to Forrester, more than 1 million ISVs and intellectual property owners will exist by 2027. CloudBlue is helping to pair cloud service providers (CSPs) with the best fitting IP-owners through the GTM Fast-Track Program.

CloudBlue’s Aleksander Cvetkovski

“Improved strategy, channel mapping, business development, multivendor value proposition execution, and value-proposition-led sales enablement are all delivered through the GTM Fast-Track program,” said Aleksander Cvetkovski, director of GTM and acceleration services. “We’ve identified customer pain points and addressed them directly.”

CloudBlue describes the program as “fully automated.”

Ingram Micro bought CloudBlue in 2013 and formed the CloudBlue division in 2018. Earlier this year Ingram bought professional services automation (PSA) provider Harmony Business Systems and brought it into the CloudBlue division. Ingram also recently launched a program that will help partners sell AWS services.