Cohen Brings TBI, Intermedia Experiences to MetTel Channel Marketing VP Role

Corey Cohen has joined MetTel to help expand how partners view the New York-based provider.

Cohen is MetTel’s new vice president of channel marketing. She’ll support channel partners by overseeing programs for education, awareness and resource-sharing.

MetTel’s Corey Cohen

“I’m incredibly excited for this new opportunity at MetTel. They approached me wanting to expand their partnerships and do more with their existing partner community,” Cohen told Channel Futures.

Cohen also said she’ll bring partners closer to the activities that are occurring at MetTel, particularly as it relates to portfolio evolution. For example, the company touts its managed service offerings, such as security and last-mile management.

“Many traditional partners or those that have been with brokerages for a while know MetTel as a POTS aggregator or perhaps managed mobility, but the … [company] has such a robust portfolio of capabilities when it comes to mobility, IoT and security, especially with SASE right now, that it’s hard not to be excited for what’s to come,” she said.

MetTel last fall earned a “Market Mover” award from the AT&T Partner Exchange reseller program in the category of dedicated and shared internet.

Background

Cohen spent six years at TBI, where she became the first woman to sit on the technology services distributor’s executive team. She joined the company as vice president of marketing and finished her tenure as vice president of partner experience. She moved to Intermedia last fall, citing the UCaaS provider’s opportunities around hybrid work.

“Corey is the perfect fit to drive our channel marketing efforts and convey that MetTel is prioritizing our channel family,” said Jake Aronow, vice president of MetTel mobility. “Having worked with her at TBI over the years, we appreciate Corey’s collaborative leadership style, authenticity and record for delivering results as promised. In 2022, we’re expanding our commitment to our channel relationships, leveraging MetTel’s innovation and expertise to help our partners transform their client’s businesses for the future.”

Marketing Trends

Marketing positions – especially senior level positions – are enjoying high demand in 2022. A recent Marketing Week article noted that marketing salaries have jumped upward in the last year after job cuts related to COVID-19. For example, a search firm told Marketing Week that many organizations are offering pay increases of 50% or more pay to retain senior talent.

“[The pandemic] had a massive impact [on marketers], but things have been bouncing back quite aggressively, and there is a real war for talent,” David Nobbs of search firm Grace Blue said.