Aryaka Resellers Get New Pricing, Service Options Through New Partner Program

Aryaka resellers are getting access to a new program that will help them earn more margin selling the vendor’s SD-WAN and SASE solutions.

Aryaka Networks on Tuesday unveiled Ignyte, a program within its larger Accelerate program. According to executives, Aryaka resellers can bring in between 25% and 35% margins based on deal size. The vendor can also provide two months of free services to the end customer on a one-year term contract, or six months of free services on a 36-month term contract.

Resellers comprise a significant portion of Aryaka’s go-to-market in Europe, the Middle East and Africa (EMEA). Prominent Aryaka resellers in EMEA include Deutsche Telekom and CDW, the company said.

“Ignyte enables resellers to offer market-leading unified SASE solutions quickly through our ‘as a service’ model,” Aryaka senior vice president of global channels Craig Patterson said. “We offer competitive margins and low risk with no upfront investment or revenue commitments. Plus, we offer white-label and co-management options.”

Aryaka’s Craig Patterson

Aryaka also stated that it is offering sales and marketing support to bolster pipeline creation for partners. In addition, the company will over “competitive pricing and discounts.”

Partner Types

The announcement represents an investment Aryaka is making in its value-added resellers and system integrators. The San Mateo, California-based vendor’s Accelerate program caters both to margin-focused resellers and recurring commission-focused agents. Those two groups vary significantly in what they need from a partner program. Technology advisors (agents) rely on the vendor to bill and service the end customer directly, while resellers will tend to bill directly and provide their own installation and managed services.

Aryaka launched its Accelerate program inception a year-and-a-half ago. At the time, it centered the organization around tech services distributors and the technology advisors (agents) they serve. Aryaka has gone on to deepen that program, having recently rolled out a lead generation program for select partners.

Aryaka in January 2022 announced the expansion of the program to include margin-based partners, which include VARs, MSPs, SIs and distributors.

The provider last month announced managed SD-WAN and SASE offerings that start at under $150 per site. Aryaka has built a reputation around global, multisite deployments, but the latest offerings cater to small and medium-size enterprises.

Aryaka’s John Selway

“Our new SD-WAN and SASE offerings tailored to small and midmarket enterprises are aligned with our partners’ go-to-market models. And our free services promotion will help Ignyte partners capture market share,” Aryaka vice president of EMEA sales Jon Selway said.

The vendor shared results from its 2023 Report on Enterprise Network Transformation last week. The study made the argument that businesses are increasingly demanding cloud-based network services. Aryaka offers managed SD-WAN and SASE services based on its own private network.