The Gately Report: Radware Partners Have Advantage in Protecting Customers

Radware partners can show their customers and prospects that they can better protect them against attacks while other vendors have failed.

That’s according to Ron Meyran, Radware’s senior director of partner programs. And he doesn’t hold back from naming competitors.

Radware’s Ron Meyran

“If you as a partner arrive to a prospect and you show them that you can protect them against an attack, that Akamai didn’t manage to protect them or Cloudflare couldn’t protect them, I think that the partner is already in a much better position in this account,” he said.

The Israel-based company provides cybersecurity and application delivery solutions. That includes distributed-denial-of-service (DDoS) protection.

In January, Radware launched an enhanced partner program that aims to accelerate partners’ growth. The global Radware Cybersecurity Partner Program offers new participation tiers, training, financial incentives and support materials. Radware partners include resellers, MSSPs, carriers and cloud service providers.

Radware Partners Taking Advantage of Training

“I checked it last week and the number of partners who have gotten certified on our solutions is over 300 sales engineers worldwide, and not only in North America,” Meyran said. “This is something that I’m really happy to see because this indicates the motion of the program and the understanding that there are some new things here.”

In addition, Radware is onboarding new partners, he said.

“In fact, what we did as part of the launch of the new partner program was removing many of what I would call inactive partners, cleaning the table and restarting,” Meyran said. “Of course, the large partners always will remain and we now nominated them as signature partners, but we started recruiting new partners. Also the company, which was initially 10-15 years ago a product company, moved into services. We want to grow with the services, and that’s why we are also looking for the relevant partners who can offer our services, but they also need to be integrators or work with Microsoft Azure, Amazon Web Services (AWS) and so on in order to provide value add to their customers.”

In the meantime, Radware is actively engaged in Russian’s war in Ukraine by protecting the Ukraine government pro bono, he said.

“We are protecting them in parallel to the army of Ukraine,” Meyran said.

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