StorageCraft Debuts New Partner Program with More Flexibility

StorageCraft, the data backup and disaster-recovery provider, has unveiled a refreshed partner program it says will boosts profit paths for all its partners regardless of their business models.

The StorageCraft Global Partner Success Program aims to make it easy and profitable for channel partners to build and expand their presence in business continuity using the company’s suite of products.

StorageCraft’s Jeannine Edwards

Jeannine Edwards, StorageCraft’s senior director of channel marketing, tells Channel Partners that unlike typical channel programs that “label partners and put them in a box,” the program “empowers partners to serve their customers’ total business-continuity needs, be it as an MSP, partially managed, or simply resold to a firm with an established IT team.”

“The (program) fits all sizes, shapes of partner because they build it round their business model,” she said. “It puts new profit levers in their hands, ultimately offering much better program alignment with their current and future business model goals. New enhancements to the program include improved upfront discounts, rebates, solution SPIFFs, marketing development funds (MDF) and enhanced deal registration margins.”

The program is comprised of three tiers: Certified Partner, Premier Partner and Elite Partner.

“With the expansion of the StorageCraft portfolio – including recently launched OneXafe, a converged data platform that unifies enterprise-class data protection with scale-out storage, and ShadowXafe, next-generation data protection – we now have solutions that span the entire business continuity category,” Edwards said. “This is a big business opportunity for channel; our new program makes it easy for them to access and succeed in this category.”

The entire suite of StorageCraft business continuity offerings is available through distribution partners Synnex, Tech Data and Lifeboat.

Partners can access billing, training, pricing, marketing, MDF, SPIFF tools and information via the program portal, which uses multifactor authentication (MFA) and redundant providers like Salesforce.com.

“StorageCraft has been on a steep innovation ramp the last few months,” said Joe Ambrosole, NetConnect’s president. “We are impressed with their direction and have been extremely excited to work with their new disaster-recovery software stack. These new solutions dovetail into their new partner program without leaving our MSP business model behind. They have done a great job retaining the important existing program elements, while paving the way for these new solutions to be sold through MSPs like us.”

In June, StorageCraft announced it had enhanced its channel strategy and increased its investment in integration, including new integrations with ConnectWise and Autotask.