Dell Adds Apex Managed Device Service to New Commercial PCs
Dell is refreshing its Latitude and OptiPlex PCs and Precision workstations.
March 30, 2023
![Dell Precision Tower Feature Dell Precision Tower Feature](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt9314f3752f9868b7/652401adba04f71abf51ae10/Dell-Precision-Tower-Feature.jpg?width=700&auto=webp&quality=80&disable=upscale)
Dell
Dell has added four new features to its Dell Optimizer tool, offered with the company’s commercial PCs. Dell Burkhard, Dell’s director of software and experiences product management, says Dell Optimizer is designed to enable personalized workspace experiences. The four new experiences include:
· Integration of Dell Display Manager and Dell Peripheral Manager into Optimizer.
· Improved audio management using AI to enhance sound quality. It offers voice quality monitoring and notification, echo-canceling and improved settings.
· A new power management interface that provides enhanced details and alerts if there are changes to the battery’s thermals. It also offers a new quiet mode setting.
· Improved device optimization when using telemetry gathered from devices.
At the high end, the new Dell Latitude 9440, which ships in the coming months, has a 14-inch display, which Dell fits into a 13-inch chassis. Dell said it borrows from the Dell XPS line but is tuned for business users. It’s based on Dell’s “Concept Luna” sustainable PC model to offer reduced backlit keyboard power usage by up to 75%. Dell claims it has three hours more battery life than the previous Latitude 9339. The keyboard has wider keys with no gap and an improved angle. According to Dell, the company could fit a 14-inch display into a 13-inch chassis. Other updated models include Dell’s Latitude 7340/7440 Ultralight, 7340/7440/7640 and Latitude 5340/5440/5540, which are now available.
Dell’s new Latitude Chromebook 5430 has a 2-in-1 form factor, a 14-inch display with faster Wi-Fi, improved calling and meeting features, and support for more memory and storage.
The new Small Form Factor OptiPlex desktop, now available, is powered with Intel’s 13th Generation Core processors, up to 65 watts, that are currently available with DDR5 memory and support for up to four displays.
The Precision 3000 and 7000 Series mobile workstations are available today. The Precision 7680 has a 16-inch display with dual array mics and up to 12 TB of storage in a thin form factor. Other models include the Precision 5480, set for release on April 20, and the Precision 5680 on May 18. Dell also introduced the Precision 5860 Tower, which will ship on April 11, and the Precision 7960 Rack and Tower on April 11 and 18, respectively.
The new U4924DW Dell UltraSharp Monitor, available for $2,000, is a 49-inch, curved Dual QHD display with internal Multi-Stream Transport (iMIST), which lets users split the display into two QHD partitions. It has a USB-C hub and Ethernet connector. Users can simultaneously connect and use two PCs with a KVM using AutoKVM.
The new U4924DW Dell UltraSharp Monitor, available for $2,000, is a 49-inch, curved Dual QHD display with internal Multi-Stream Transport (iMIST), which lets users split the display into two QHD partitions. It has a USB-C hub and Ethernet connector. Users can simultaneously connect and use two PCs with a KVM using AutoKVM.
Dell Technologies has added its new Dell Apex Managed Device Service to its refreshed commercial PCs and workstation lineup. The PC giant launched the services with its new Latitude laptops and several new OptiPlex models and Precision workstations.
The PCs include an upgraded version of Dell’s Optimizer tool, which now comprises Dell Display Manager and Dell Peripheral Manager.
Besides the typical improved performance and form factor, Dell officials emphasized environmental enhancements to its new lineup. For example, Dell built the new high-end Dell Latitude 9440 with low-carbon emission aluminum. According to the company, it consists of 75% recycled aluminum and 25% hydropower.
Dell’s Meghana Patwardhan
Company officials emphasized its Asset Recovery Services option along with the new Dell Apex Managed Device Service. Meghana Patwardhan, VP and general manager of Dell’s commercial PCs and software, described that service as a “big piece of sustainability that we are very much focused on,” during a media and analyst briefing.
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Last month, Dell senior VP of partner marketing Cheryl Cook revealed new incentives for those who resell the Asset Recovery Service. That includes a 7% rebate.
Focus on SMB Customers
Jayal Lakhani, VP of product management in Dell’s Modern Computing Solutions Group (MCSG), outlined the Dell Apex Managed Device Service. Lakhani said Dell created the offering for SMB customers with minimal or no IT personnel.
“Highly skilled Dell technology experts will manage, monitor, help secure and keep your devices up to date,” he said. “We will handle all elements of hardware life cycle management, from the device imaging and software deployment to supporting customers with device encryption and security.”
Lakhani explained in a blog how Dell decided to develop the service. The Dell Apex Managed Device Service is a monthly subscription that costs $70 per device.
Some of Dell’s new commercial devices appear in the slideshow above.
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