Channel Sales & Marketing

Sitting in the general session of day one of IBM’s (IBM) PartnerWorld Leadership Conference in Las Vegas, I was struck with an overwhelming sense of déjà vu—or, as baseball great Yogi Berra once said, “It’s déjà vu all over again.” IBM was speaking to its few hundred channel partners, who were assembled from more than 89 countries, about the opportunities associated with the cloud, emphasizing the myriad ways partners could use the cloud to their advantage.

byCharlene O'Hanlon