Channel Sales & Marketing
Photo by Mario TamaGetty Images![](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt86bb8de2100823ef/65265dc03ad4f415b12af70c/gates_0.jpg?width=700&auto=webp&quality=80&disable=upscale)
Channel Sales & Marketing![](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt86bb8de2100823ef/65265dc03ad4f415b12af70c/gates_0.jpg?width=700&auto=webp&quality=80&disable=upscale)
Selling Cloud: Pitch to the GatekeeperSelling Cloud: Pitch to the Gatekeeper
If you are approaching the gatekeeper as someone to "get past" and not someone to sell to, you are not properly preparing for your sales calls. The gatekeeper is your first champion, and should be pitched that way.