Channel Sales & Marketing
Four Ways VARs Can Build Their Brands![](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt4ff2cc7c15c6e2ee/65269c2c86c63500c64b7fe9/var-branding_0.jpg?width=700&auto=webp&quality=80&disable=upscale)
Channel Sales & Marketing![](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt4ff2cc7c15c6e2ee/65269c2c86c63500c64b7fe9/var-branding_0.jpg?width=700&auto=webp&quality=80&disable=upscale)
Four Ways VARs Can Build Their BrandsFour Ways VARs Can Build Their Brands
Those of us who have worked for large companies know that “branding” comes with a 462 page document called The Branding Guidelines. If you read the document cover to cover you would find out how much space needs to be open around a logo in a document or presentation, how the company’s name can and cannot be written, and how each and every product needs to be referenced.