Channel Sales & Marketing

Channel success blueprint
Channel Sales & Marketing
3 Pillars for Channel Success: A Framework for the Future3 Pillars for Channel Success: A Framework for the Future

Success in today’s channel requires an integrated framework that aligns three essential elements: co-selling, co-marketing and co-building.

byTeresa Dodson, Sr. Dir. of Alliances & Partner Marketing
Feb 21, 2025
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1 Min Read
Avail technology solutions acquired by Bluewave
Mergers & Acquisitions
Bluewave Buys Pennsylvania Agency, Expands Advisory ServicesBluewave Buys Pennsylvania Agency, Expands Advisory Services
byJames Anderson
Feb 20, 2025
1 Min Read
Upstack acquisition of V3
Mergers & Acquisitions
Arkansas-Based Agency Is 35th Upstack AcquisitionArkansas-Based Agency Is 35th Upstack Acquisition
byJames Anderson
Feb 20, 2025
1 Min Read
RingCentral's Zane Long
Unified Communications/Contact Center
RingCentral Debuts AI Receptionist with Partner OpportunityRingCentral Debuts AI Receptionist with Partner Opportunity
byMoshe Beauford
Feb 20, 2025
1 Min Read
Zoom's Nick Tidd
Unified Communications/Contact Center
Zoom Up Partner Program Gets Big UpdatesZoom Up Partner Program Gets Big Updates
byMoshe Beauford
Feb 20, 2025
1 Min Read
AvePoint's Chris Shaw
Cybersecurity News
AvePoint Charts Course for Partners' Data Security GrowthAvePoint Charts Course for Partners' Data Security Growth
byChristine Horton
Feb 20, 2025
1 Min Read
AchieveUnite buys Rohner & Associates
Mergers & Acquisitions
AchieveUnite to Buy Veteran Channel Consulting Firm
AchieveUnite to Buy Veteran Channel Consulting Firm
Feb 20, 2025
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1 Min Read
byChristopher Hutton, Technology Reporter
HPE's Gilles Thiebaut
Channel Sales & Marketing
HPE, Eyeing VMware Exits, Makes VM Essentials Sales Partner-Only
HPE, Eyeing VMware Exits, Makes VM Essentials Sales Partner-Only
Feb 20, 2025
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1 Min Read
byKelly Teal, Contributing Editor
New head of national strategic Exabeam partners Matt Thompson
People on the Move
Lumen, Aryaka Alum to Work with Strategic Exabeam Partners
Lumen, Aryaka Alum to Work with Exabeam Strategic Partners
Feb 19, 2025
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1 Min Read
byJames Anderson, Senior News Editor
2025 Technology Advisor 101 (A-K)
Channel Sales & Marketing
Best Tech Consultants 2025: The Channel Futures Technology Advisor 101 (A-K)
Best Tech Consultants 2025: The Channel Futures Tech Advisor 101 (A-K)
Feb 19, 2025
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54 Slides
byJames Anderson, Senior News Editor
2025 Technology Advisor 101 Best Tech Consultants 2025
Channel Sales & Marketing
Best Tech Consultants 2025: The Channel Futures Technology Advisor 101 (L-Z)
Best Tech Consultants 2025: The Channel Futures Tech Advisor 101 (L-Z)
Feb 19, 2025
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47 Slides
byJames Anderson, Senior News Editor
Coffee with Craig and James: 8x8's Michelle Paitich
Unified Communications/Contact Center
Coffee with Craig and James Episode 144: 8x8's Michelle Paitich
Coffee with Craig and James Episode 144: 8x8's Michelle Paitich
Feb 18, 2025
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54 Min Listen
byCraig Galbraith, James Anderson
How to become a cloud computing millionaire
Channel Sales & Marketing
How to Become a 'Cloud Millionaire' in Channel Sales
How to Become a 'Cloud Millionaire' in Channel Sales
Feb 18, 2025
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1 Min Read
byKelly Teal, Contributing Editor
Pure Storage's Geoff Greenlaw
Channel Sales & Marketing
'We’ve Listened and We’ve Learned': Pure Storage Overhauls Partner Program
“We’ve Listened and Learned”: Pure Storage Overhauls Partner Program
Feb 18, 2025
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1 Min Read
byChristine Horton, Contributing Editor
Sharpen article header
Sponsored Content
To Spiff or Not to Spiff
To Spiff or Not to Spiff
Feb 18, 2025
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1 Min Read
byTom Milligan, Channel Director, Sharpen Technologies, Channel Director
DataTribe's Leo Scott
Cybersecurity News
The Gately Report: DataTribe Co-Building Next-Gen Cybersecurity Leaders
DataTribe Co-Building Next-Gen Cybersecurity Leaders
Feb 17, 2025
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1 Min Read
byEdward Gately, Senior News Editor
Protect AI's Heidi Hills
Cybersecurity News
Protect AI Debuts First Channel Program
Protect AI Debuts First Channel Program
Feb 13, 2025
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1 Min Read
byEdward Gately, Senior News Editor
Ontinue's Alex Berger
Cybersecurity News
Ontinue Extends Managed Security Services to IoT/OT Environments
Ontinue Extends Managed Security Services to IoT/OT Environments
Feb 13, 2025
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1 Min Read
byEdward Gately, Senior News Editor
Cisco security revenue up thanks to Splunk, noted CEO Chuck Robbins.
Channel Sales & Marketing
Splunk Helped Cisco Security Revenue Soar in Latest Quarter
Splunk Helped Cisco Security Revenue Soar in Latest Quarter
Feb 12, 2025
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1 Min Read
AWS' Matt Yanchyshyn
Cloud Computing News & Updates
AWS Marketplace Expands SaaS Solutions, Adds Requirements
AWS Marketplace Expands SaaS Solutions, Adds Requirements
Feb 12, 2025
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1 Min Read
byChristine Horton, Contributing Editor
New partner network for Dataminr
AI Service Provider News
AI Provider Dataminr Debuts Global Partner Network
AI Provider Dataminr Debuts Global Partner Network
Feb 11, 2025
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1 Min Read
byEdward Gately, Senior News Editor
Parallels' Christa Quarles
Channel Sales & Marketing
Parallels Rolls Out Elevate Now Partner Program
Parallels Rolls Out Elevate Now Partner Program
Feb 11, 2025
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1 Min Read
byEdward Gately, Senior News Editor
Broadcom's Kaushik Ram and Laura Falko
Cloud Computing News & Updates
Broadcom-VMware Advantage Changes ‘Driven Directly’ by Partners
Broadcom-VMware Advantage Changes ‘Driven Directly’ by Partners
Feb 10, 2025
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1 Min Read
byKelly Teal, Contributing Editor
Qualys' Barb Huelskamp
Cybersecurity News
The Gately Report: More Services, Certifications Coming for Qualys Partners
More Services, Certifications Coming for Qualys Partners
Feb 10, 2025
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1 Min Read
byEdward Gately, Senior News Editor
turnover in channel manager jobs
Channel Sales & Marketing
9 Reasons Channel Manager Turnover Is Increasing
9 Reasons Channel Manager Turnover Is Increasing
Feb 10, 2025
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1 Min Read
byJames Anderson, Senior News Editor
Channel program changes January 2025
Channel Sales & Marketing
14 Channel Program Changes: GTT, Trellix, Microsoft, More
14 Channel Program Changes: GTT, Trellix, Microsoft, More
Feb 7, 2025
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1 Min Read
byJames Anderson, Senior News Editor
How ISVs can maximize the hyperscaler relationship with Google Cloud, AWS and Microsoft Azure
Cloud Computing News & Updates
Disrupting the Tech Industry — Maximizing Hyperscalers
Disrupting the Tech Industry — Maximizing Hyperscalers
Feb 7, 2025
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1 Min Read
byAnurag Misra, Exec. Dir., Global Cloud Management
Forescout unveils partner awards
Channel Sales & Marketing
TD Synnex, WWT Win Forescout Partner Awards
TD Synnex, WWT Win Forescout Partner Awards
Feb 6, 2025
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1 Min Read
byChristopher Hutton, Technology Reporter
Thales' John Polly
Channel Sales & Marketing
Thales Syncs Up Partner Programs After Imperva Deal
Thales Syncs Up Partner Programs After Imperva Deal
Feb 6, 2025
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1 Min Read
byChristine Horton, Contributing Editor
Zoom layoffs
Unified Communications/Contact Center
Zoom Layoffs Impact Channel Executive Team, Sales
Zoom Layoffs Impact Channel Executive Team, Sales
Feb 5, 2025
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1 Min Read
byMoshe Beauford, Contributing Editor
New Cynet CEO Jason Magee outlines plans
People on the Move
Cynet's New CEO, Jason Magee, Promises More Partner Support
Cynet's New CEO, Jason Magee, Promises More Partner Support
Feb 5, 2025
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1 Min Read
byEdward Gately, Senior News Editor
Rapid7 Pact partner program is an update
Cybersecurity News
Rapid7 Rolls Out Global Pact Partner Program
Rapid7 Rolls Out Global Pact Partner Program
Feb 5, 2025
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1 Min Read
byEdward Gately, Senior News Editor
Dell partners get new incentives and tools in partner program says Denise Millard.
Channel Sales & Marketing
Dell Showcases New Incentives, Tools in Partner Program Refresh
Dell Showcases New Incentives, Tools in Partner Program Refresh
Feb 5, 2025
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1 Min Read
byChristine Horton, Contributing Editor
SonicWall partner awards go to Meriplex, BlueAlly, D&H and more.
Channel Sales & Marketing
Meriplex, BlueAlly, D&H Nab Top SonicWall Partner Awards
Meriplex, BlueAlly, D&H Nab Top SonicWall Partner Awards
Feb 4, 2025
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1 Min Read
byChristopher Hutton, Technology Reporter
SolarWinds partners get new benefits with partner program update
Channel Sales & Marketing
SolarWinds Partners Getting New Benefits
SolarWinds Partners Getting New Benefits
Feb 4, 2025
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1 Min Read
byEdward Gately, Senior News Editor
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Mar 24 - Mar 27, 2025
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